Fire Department Web Design Blog

Apparatus In Marketing (Part 2)

Posted on 15. Jul, 2009 by Chris in Featured

You may have recalled in our first part of the series that a clean piece of apparatus is really the first step in marketing your department to your customers (citizens).

Now I want to look the domain name of your department and see how you can best utilize it to market your department. If you don’t have a website, you might want to get in contact with us and see how we can help.

The Internet is being touted as the greatest change in communication since movable type was invented and I would have to agree. No other era had the opportunity to communicate as fast, as much and as often as we can now. From social media sites like Facebook and Twitter, we are living during a communication revolution like no other.

So how do you combine a fire truck and a website? You put the URL in reflective lettering on every apparatus.

I think one of the best spots to do so would be on the back door/panels of the truck. Why, you might ask? Because so many people are migrating to mobile Internet, it would be easy for them to look up your site while sitting in traffic stuck behind your apparatus.

The second best spot would be on each side of the truck in the same spot. So if you have a blank panel at the top, put it there on both sides. Or if you have reflective striping down the sides, that would be a good spot also. This gives you more exposure because the URL can be seen from either side.

And the last spot to consider would be the front face of the truck or the bug guard. And the only reason it’s listed last is because not too many people are going to be able to read it as they pass or read it in their rear view mirror.

Hopefully now you have an idea of how to market your department and the website to customers more than just word of mouth.

Tags: Apparatus, Featured, fire department, volunteer