Apparatus In Marketing (Part 1)
Posted on 11. Jul, 2009 by Chris in Featured
We’re going to begin this first feature series talking about how you can use your most visible piece of equipment to market your fire department. Your apparatus.
Let’s start with the most simplest task to complete, but one that many fail to pay attention to. Cleanliness. A dusty and dirty fire truck in the station is one thing, but what if you get a call and have to drive it out on the road? There you are, making all sorts of noise and drawing attention to yourselves and the citizens (your customers) see a muddy, dust covered truck that they’re hard earned tax dollars help pay for.
Worse yet, no one takes the time to wash it and you travel to another city/town to participate in a parade and no one even wants to approach your truck because they are afraid to get dirty.
Now that you’re thinking about your apparatus and realize you can’t remember the last time you gave your fleet a good wash-down, how do you go about implementing some sort of schedule or habit to get the job done?
Years ago one of my chief’s implemented an on/off schedule of washing trucks during our weekly work details and it works out quite well. Every other week we washed either the entire fleet or maybe just a grass rig because no other trucks needed it.
Here are my suggestions for implementing a truck maintenance schedule:
1.) Assign or find volunteers to be in charge of one particular apparatus
2.) Have weekly or bi-monthly details to wash / maintain the entire fleet
3.) Develop a schedule for washing the fleet
You should consider the idea of clean apparatus as important as the dress uniforms you wear to an important event. It says a lot about your image and exactly who your department is.
Up next: dub-ya-dub-ya-dub-ya-dot-com (your website address)
Apparatus In Marketing (Part 2) | Fire Department Web Design Blog
Jul 15th, 2009
[...] may have recalled in our first part of the series that a clean piece of apparatus is really the first step in marketing your [...]